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Books > Business
The E-Myth Revisited: Why Most Small Businesses Dont Work and What to Do About It
The E-Myth Revisited: Why Most Small Businesses Dont Work and What to Do About It
In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Language: English
ISBN-10: 0887307280
ISBN-13: 978-0887307287
The E-Myth Revisited: Why Most Small Businesses Dont Work and What to Do About It
In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and ...
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Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
While at first glance this volume might resemble the latest in a series of trendy business advice books, ultimately it is about storytelling, and it is a how-to for crafting a compelling narrative. Employing a lighthearted tone, the Heaths apply those selfsame techniques to create an enjoyable read. They analyze such narratives as urban legends and advertisements to discover what makes them memorable. The authors provide a simple mnemonic to remember their stickiness formula, and the basic principles may be applied in any situation where persuasiveness is an asset. The book is a fast read peppered with exercises to test the techniques proposed. Some examples act as pop quizzes and engage readers in moments of self-reflection.
Language: English
ISBN-10: 1400064287
ISBN-13: 978-1400064281
Made to Stick: Why Some Ideas Survive and Others Die
While at first glance this volume might resemble the latest in a series of trendy business advice books, ultimately it is about storytelling, and it is a how-to for crafting a ...
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Boom Start: Super Laws of Successful Entrepreneurs
Boom Start: Super Laws of Successful Entrepreneurs
Packed with the combined wisdom of three successful entrepreneurs who have studied what works best, Boom Start offers the same advice the authors teach their own portfolio companies, MBA and entrepreneurial marketing students--but unlike academic books, it is written for you and I.
Boom Start teaches entrepreneurs how to rate their new business idea, and how to make it a booming success by following proven "SuperLaws" or best practices.
Boom Start fires up your imagination and empowers you with new ideas. It teaches how to ask the right questions to start and run your current or next business. It also helps you answer questions that every investor wants to know such as "why this, why now, why here, and why you."
Language: English
ISBN-10: 0757566235
ISBN-13: 978-0757566233
Boom Start: Super Laws of Successful Entrepreneurs
Packed with the combined wisdom of three successful entrepreneurs who have studied what works best, Boom Start offers the same advice the authors teach their own portfolio com ...
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Finance for Non-Financial Managers
Finance for Non-Financial Managers
A Complete Introduction to Financial Reports--What The Numbers Mean, How to Use Them to Improve Your Business
Financial reports speak their own language, one that many managers have trouble translating. Finance for Non-Financial Managers clears the confusion, helping you to understand the information contained in essential financial reports and then showing you how to use that understanding to make informed, intelligent decisions. Let this latest volume in McGraw-Hill's Briefcase Books series give you an immediate, working knowledge of:
- Basic Financial Reports--All about balance sheets, income statements, cash flow statements, and more
- Cost Accounting--Methods to assess which products or services are most profitable to your firm, and why
- Operational Planning and Budgeting--Ways to use financial knowledge to strengthen your company
Language: English
ISBN-10: 0071413774
ISBN-13: 978-0071413770
Finance for Non-Financial Managers
A Complete Introduction to Financial Reports--What The Numbers Mean, How to Use Them to Improve Your Business
Financial reports speak their own language, one that many ...
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